No plans have been made to re-open the site. They created petitions to re-open the site, but none of them caught Mattel's attention. A folder containing images and wallpapers from was also made available for download.įans were upset with the closure. Three popular BarbieGirls games were uploaded to so they could be played after the closure. ![]() We are committed to providing girls with the best play experience both on and offline." The homepage encouraged users to join Stardoll, promising to give them free BarbieGirls inspired items for their avatar in the game. The official reason Mattel gave for the closure of the site was " is closing as the Barbie brand is exploring new opportunities where girls can experience the best of Barbie. Players were given notice in advance, and VIP Memberships were refunded. The site had a huge community, with many active fansites dedicated to sharing info on the game.ī eventually shut down on June 1, 2011. BarbieGirls was aimed primarily at young girls, so Mattel made it so that players were only allowed to play with a female avatar. ![]() ![]() The site was called "BarbieGirls BETA" for a while, until it eventually came out of beta. Mattel proclaimed the site to be "The fastest growing virtual world in history". After two months, 3 million users had signed up.
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